TheWrap’s Media Leadership Conference
An explosion of ideas are percolating around social media measures, bringing new tools to the table for the creation, promotion and distribution of content.
The entertainment and media industry now deliver their content on more platforms than ever. Creators can reach their fans directly. Technology allows us to measure interest in new ways and engage consumers more deeply, more often.
This year TheGrill will explore those opportunities and talk to the leaders and innovators who are using technology’s new tools most effectively – reaching new audiences abroad, tapping deeply into consumer behavior at home, building platforms that allow fans to connect with one another.
As old barriers fall, challenges remain. But the opportunities are more evident than ever for those ready to embrace the change, even as technology leaders become more acutely aware of the need to build bridges with the enduring value of what entertainment industry creates.
TheGrill is the central forum for this conversation, leading a dynamic debate this year, as every year.
TheGrill will explore these issues and more, once again convening the leaders, innovators, disrupters and deciders from the world of entertainment, media and technology. Ipsos MPG will present exclusive research about movie marketing.
So join moderator Sharon Waxman, CEO & Founder of The Wrap News and other top journalists for our third annual Grill 2012.